Interview with Julie Woodard, Founder of Nibble and Nosh

Britain loves to pamper its pooches and many a business has been born to cater to the growing pet food and accessories market. 


So just how do you stand out in a crowded marketplace like this? 


For our 8th Micro Business of the Day in out Christmas countdown, we speak to Julie Woodard, founder of wonderful pet treat brand, Nibble & Nosh.


Julie Woodard

Founder - Nibble & Nosh

I was always told never to trust someone who doesn't like dogs! And as a real dog lover myself, it was an absolute pleasure to catch up with Julie Woodard and talk all things related to running a pet centric micro business.

Over to you, Julie.

In a nutshell, what do you do?

Nibble and Nosh deliver by post, gourmet dog treats to pampered pooches across the UK.


All our treats are 100% natural ingredients, made with choice cuts, wheat free, low in calories, super tasty –  guaranteed. Perfect for guilt free treating.

Who do you run the business with?

I run the business with Bill Sainsbury, my partner.

What makes you different to other dog treat brands?

We are all about highest quality delicious dog treats. We focus on the best ingredients, on making the treats healthy and on having these guilt free treats delivered to your door on a regular basis. That way, you never run out of dog treats again.

We also make sure we give something back – a percentage of each gourmet dog treat box goes to a charity that you select.

What inspired you to start Nibble & Nosh?

We have a very fussy Cockerpoo by the name of Poppy who refused all treats! I started looking to see if I could source the highest quality treats for her, and decided this might be a good business idea.

2020! What a year! How have you navigated Covid?

We launched on the 26th April this year! Nibble and Nosh had been 18 months in the planning and when my stock arrived (all 32,000 bags of dog treats) I had to launch.


We were planning to spend the summer at dog shows handing out samples of our gorgeous dog treats to get our name known and let our ‘customers’ try our products.


We had to completely rethink our routes to market.


Getting our name known has proved to be a real challenge and it has cost us a lot more than we budgeted to acquire a customer. We have had to get much more inventive.


What do you love most about running your business?

The challenges that each day brings. You are responsible for everything. I love talking to people about their dogs and seeing lots of lovely dog photos.

Nothing beats running your own business, but you must have a passion for what you do.

What have been the biggest challenges to date?

Acquiring customers at a rate we can afford.

Can you share one piece of advice for an aspiring entrepreneur about to make the leap?

Have lots of routes to market, as some will be a much higher cost than expected.


Find out more about Nibble & Nosh

Want to stock up for your own pooch? Find out more:

Stacey MacNaught
Stacey MacNaught
Stacey is an SEO and content marketing specialist by day. She's the founder of MacNaught Digital and Micro Biz Mag, and has been writing copy for over a decade. She lives in Oldham with her husband and three sons.