Welcome to Micro Biz Mag marketing. This is where you’ll find our advice, news, tips and case studies relating to marketing for micro businesses and freelancers.
Gamification has become one of the most used marketing strategies in recent years, and the success behind it is simple—it motivates users to earn points
For anyone looking to get a client or their own brands in the press, media enquiry services can be game changing. HARO is probably the most well known, but by no means the only one. So here are some more UK centric alternatives you should try in 2024.
Whether you’re taking product photographs or images for your website or other marketing materials, if you’re a business owner doing it all yourself then we’ve
You don’t need PR experience to land product coverage in press. Let’s talk tactics for doing this yourself.
Writing buying guides can be an incredible way to win traffic and sales using your ecommerce website blog. Here’s everything you need to know to get started writing your own.
I love content marketing and in addition to the 15 years of experience I have helping me improve constantly, there’s a ton of resources out there. That includes a number of content marketing books and these are the best ones I’ve read.
Testimonials and reviews are powerful forms of user-generated content. They add authenticity, build trust and social proof, and enhance a brand’s reputation.
SEO – sometimes it seems like bit of a mystery, this marketing channel that has no precise formula for success but that, when done right, leads to incredibly low cost per acquisition sales and sign ups. But is SEO really for all kinds of businesses? Or are some better off giving it a miss?
In the marketing game, we often talk about consumer journeys to actually making a purchase. But that purchase journey has gotten more complicated than ever before. Let’s dive in and look at some of the key points from a recent Google piece.
Free ways and paid tools to check your keyword rankings as a freelancer or micro business. We’ve rounded up free tools, freemium tools, paid rankings checkers and outlined some manual ways in which you can check your keyword rankings.
Expanding your business into international markets can open doors to growth, new clients, and bigger opportunities. But with that growth comes a fresh set of
Agility, once a concept and now a standard in the industry, redefines how businesses operate in the market. Small businesses are no exception. They must
For anyone looking to get a client or their own brands in the press, media enquiry services can be game changing. HARO is probably the most well known, but by no means the only one. So here are some more UK centric alternatives you should try in 2024.
Across Micro Biz Mag, we use affiliate links on some of our articles. In short, what that means is that if you click one of those links and then go on to buy something, we may get a commission (but you won’t be charged any more by the seller of whatever it is you bought). We think it’s really important to reiterate, though, that our opinions are our own. We do not accept payment to review anything and we don’t accept payment to place editorial either. We make sure whatever we publish as accurate and our opinions remain independent.