Welcome to Micro Biz Mag marketing. This is where you’ll find our advice, news, tips and case studies relating to marketing for micro businesses and freelancers.
Jargon. It’s entirely unnecessary and makes it harder for your audience to understand you. But if some of us do it without even realising, then how do you avoid it? Let’s tak
When it comes to UX design, the core focus is creating or developing products and services that provide solutions to very specific problems that users may run into when using digital or online features. The process of defining pain points and rectifying them can be heavily involved, but there is a set of principles that can be followed to simplify this and make not only a developer’s role easier, but overall UX features more functional and worthwhile. Let’s take a look at them.
Influencer marketing. Buzzword or a key channel for any business operating in the social media age? We take a look at some key influencer marketing statistics for 2023.
Working hard to generate traffic to your site only for that traffic not to complete your enquiry forms or buy your stuff can be frustrating. If you’re aware you’ve got a conversion rate issue but you’re not sure where to start to fix it, there are some tools that may just help! Here are 4 of our favourite conversion rate optimisation tools in 2023.
Think “marketing” and it’s most likely you now think about search or social media. But what about more traditional offline forms of marketing? Are they about to make a comeback?
So you’re running an amazing hair salon with talented stylists but marketing isn’t your bag? We’ve got you covered with these practical marketing tips for hair salons in 2023.
As small business owners, when it comes to marketing we can often feel bombarded by pressures to keep up with the latest marketing methods, tools
How do you increase your social media following? Let’s look at some ways in which you can, including organic and less organic methods.
Keyword research tools. There are hundreds of options, but which are the best? Here are my personal favourites based on years of trying, using, dropping, changing and signing up for new ones!
When it comes to attracting buyers to our businesses, many of us spend a huge amount of time and energy considering the correct approach to
Organisations constantly upgrade their IT equipment to remain competitive. This ongoing cycle creates a growing volume of retired hardware that must be handled securely and responsibly. IT Asset Disposition (ITAD) refers to the process of safely retiring, recycling, or remarketing obsolete IT equipment. For businesses, a structured ITAD strategy is no longer optional, it is a critical component of risk management, sustainability, and cost efficiency.
There is a spreadsheet somewhere in your business that was only ever supposed to be temporary. It sits between two systems that do not talk
Managing staff schedules, tracking absences, keeping payroll accurate? Used to mean spreadsheets. Manual updates. Hours of admin weekly. For many UK businesses operating across construction
Across Micro Biz Mag, we use affiliate links on some of our articles. In short, what that means is that if you click one of those links and then go on to buy something, we may get a commission (but you won’t be charged any more by the seller of whatever it is you bought). We think it’s really important to reiterate, though, that our opinions are our own. We do not accept payment to review anything and we don’t accept payment to place editorial either. We make sure whatever we publish as accurate and our opinions remain independent.