You know one of the most irritating feelings? It’s hitting your website traffic goals but still finding you’re falling way short of enquiries or sales.
In these cases, where you’ve got plenty of traffic but nowhere near the enquiry volumes or sales volumes you expected, there could be a few things at play. Ultimately, you’ve got a low conversion rate. But why? It could be that the traffic is the wrong kind of traffic. It could be that your expectations of conversion rate were misaligned. It could be the product or price point that’s the issue. Or there might be something happening on your website making it difficult or off putting for people to complete enquiry forms.
If you’re confident your offering is right, your pricing makes sense and thr traffic is relevant, then it might be time to dig a little deeper into what might be causing your conversion rate headaches. And while there’s no substitute for a specialist, if you’re going to do some initial delving yourself, there are scores of tools that could help you. Here are four of our favourite conversion rate optimisation tools.
Zuko
Zuko specialists in form analytics. In other words, it helps you understand how users interact with web forms on your website.
Here’s how the product works:
Zuko Platform Overview from Zuko Analytics on Vimeo.
Ultimately, the in form analytics tool allows you to see:
- Where people drop off your forms – maybe there’s a question in particular that they don’t like or a field that is’t behaving how it should
- How people using various different devices use your forms. Maybe it’s a problem just on certain devices. Now you can find out
- Are any error messages being shown and if so, where and to which users?
It also has a drag and drop form builder to help you improve and embed your forms on your website nice and easily. This is a tool you can use no previous conversion rate optimisation experience.
Pricing: from £100/month
Hotjar
Hotjar offers a multitude of different features to help you understand what users are doing on your website. From heatmaps to video playback and even quizzing your users on the site to find out what’s bugging them.
There’s a big feature list for this one and it’s a firm favourite for sites of all types.
Pricing: From free (with limited user numbers
Microsoft Clarity
Microsoft’s answer to Hotjar is Clarity. And the appealing thing here over and above its many features is the fact that it is completely free of charge.
As in totally free!
It has session video replay and heat mapping. You can filter and segment traffic and you can integrate it with Google Analytics.
There’s a demo dashboard you can access too so you can play around and figure it out with a live data set before diving into your own numbers.
Pricing: Free. Totally free.
Fresh Marketer A/B Testing Tool
Fresh Marketer’s A/B testing tool starts at $19 a month and allows you to run experiments. So when you figure out what you think the issues are, you can split test by sending a chunk of your visitors to one place and a chunk to another take on that page (perhaps with a different call to action, or different form fields etc) and analyse the results. This can help to iterate different and improving versions of your landing pages.
Fresh Marketer’s A/B testing tool lets you easily build new pages, launch them and measure them impact.
Pricing: From $19/month
So Many Tools!
There are so many conversion rate testing tools out there that it can seem a tad overwhelming initially. Ultimately, the tools you use will depend on your objectives, type of site and budget.
And if you think we’re missing an absolute blinding tool we simply HAVE to have in this list, get in touch!