Munchy Play – Interview with Sophia Procter

1 month ago
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Munchy Play Founder, Sophia Procter

One way to ensure you're standing out from competitors is, well, not to have any! Sophie Procter, founder of Munchy Play, has carved out an entire niche within children's tableware for herself with her one of a kind product that exists nowhere else on the market. We talk to her about running her business and the inspiration behind her super creative product.

In a nutshell, what do you do?

Munchy Play is the founder of the first-ever kids’ plate with a built-in track for toy cars and trains. We help to solve mealtime struggles, designed for toddlers and preschoolers.

It’s a business I run on my own.

What makes you stand out against your competitors?

There’s nothing like Munchy Play on the market. We are the first and only kids’ plate to feature a built-in track for play. We designed and own all the IP, plus we’re proudly made in Britain. Our kids’ plates, uniquely, bring an element of fun and play to dining, without distracting from mealtimes.

The feedback we’ve had from parents is overwhelming, we have been blown away by how much it’s making a difference.

What inspired you to start Munchy Play?

When my son was a toddler he was a terrible eater. I really struggled to get him to the table and keep him there, so one day I put a track around his plate and everything changed in that moment.

Realising there was nothing like it on the market, I decided to invest my life into making this a dream.

2020: What a year! How have you been affected by Covid?

It has been a whirlwind. We launched during lockdown, after three years’ in product development.

We planned for just about everything… but a global pandemic! However, you have to adjust to the new world order.

We discovered that since families were spending more time together, they were in need of parent hacks like our plate, which helps to make mealtimes more enjoyable and less stressful for everyone.

Another way we adapted is by levelling-up our skill set by joining Amazon’s Accelerator Programme with Enterprise Nation. This free support has given us access to many tools, webinars and support.

What do you love most about running your business?

Being able to make swift decisions and respond to the market in real-time. Being a small business gives you a great competitive advantage in that you can be agile and fleet-of-foot.

Having worked for global corporations for 15 years’, it’s liberating to have no red-tape. I also love the social media side, as it allows you to talk directly to consumers and other parents, Instagram has proven a very valuable tool to us.

And what are the toughest challenges?

Launching a business during lockdown was a challenge in itself. We were entering the unknown, no-one had done this before. You couldn’t get into retail because the shops were closed, and even when they did reopen they had overstock and weren’t accepting new suppliers. There were no trade shows or face-to-face opportunities. You can see that as a challenge – or an opportunity.

We chose to see this as an opportunity and decided to pivot to a completely online model. Since everyone was shopping online, it has served us well and given us a head-start in the online market.

Can you share a piece of advice for aspiring entrepreneurs?

You have to be obessional about your product or idea, to the point that you’re consumed by it. Nothing stands in the way of determination and you’ll need that in steely amounts to succeed.

Remember it’s not just about sales, it’s also about building a brand and a desire for your product. That takes time, and there’s no shortcuts… but the rewards are great.

Only just a few weeks ago Joe Wicks used our Tea Party plate in his @weain15_ account and that was a big deal!

Thank you so much for chatting to us, Sophia!

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