Mix Clean Green – Interview with Kate Deacon
“Cleaning our homes doesn’t have to come at the expense of our planet,” is the ethos of planet-friendly cleaning solutions company, Mix Clean Green.
We’ve seen a notable demand for eco friendly products across all sectors in recent years. And Mix Clean Green founder, Kate Deacon, has solved the problem of cleaning without toxic chemicals with her business. Over the course 2020, Kate left her NHS job to take on Mix full time and enable her to be confident she could also balance childcare during a tricky year of homeschooling, lockdowns and general pandemic craziness.
We caught up with her to find out what inspires her, what challenges her and how the business has coped through covid.
The founder of Mix Clean and Green strives to solve a significant problem - that of toxic and planet damaging chemicals in the cleaning fluids we use at home every single day. Her micro business is built on fixing it and we caught up with her to find out more.
Over to you, Kate.
In a nutshell, what does Mix Clean Green do?
We design and manufacture highly environmentally-friendly cleaning products. Water-free concentrates free from parabens, palm, chemical preservatives or colours. They’re also vegan and pet-friendly.
Who do you run the business with?
What makes you different from your competitors?
We’ve covered all bases. Lots of companies aim to be plastic-free or water-free, but usually compromise on one or two elements. We don’t and won’t.
What inspired you to start this sort of business?
The takeover of the two largest eco-friendly brands. Plus the overwhelming sense of green-washing that you start to uncover when looking into ingredients in what we think of as eco products, how they’re made or derived and the damage they do.
2020 – What a year! How have you coped with Covid?
It’s been a very strange year.
Mix re-branded and is upscaling and I’ve given up my job in the NHS to do this full time (it was really hard to juggle with Covid and young children).
I’d say the biggest change has been the creation of a dedicated workshop in the garden so Mix can continue to run even if we are in lockdown, and I can still care for my children.
What do you love the most about running your own business?
The creativity side of things. I love taking the photos, designing and unpicking new products.
What’s the toughest challenge you face in your business?
Establishing our brand is hard work. We know it’s a long process but it’s the work of an army. We have a fabulous PR agency helping make this much easier.
The other challenge is finances.
Trying to make sure you can pay your bills when you’re a relatively new business is a huge responsibility, but it’s important to keep the faith. If you don’t believe in yourself then it’s hard to persuade potential customers that you offer good products.
One piece of advice you’d offer to aspiring micro business owners?
Do it. You’ll learn loads and I think the only regret you’ll have is not doing it.
That said, it’s crucial to do your research. Make sure you have something that is truly needed, that there’s a demand for. Check that the market isn’t already saturated – we’re seeing lots of plastic-free marketplaces open on a daily basis, but we’re also seeing lots close. The market is saturated and you have to have a strong USP to put you above others.
Find out more about Mix
You can find out more about Mix on the website at https://mixcleangreen.co.uk and their social channels.