introvert in business founder jon baker

Introvert in Business – Interview with Jon Baker

Jon Baker runs a fascinating micro business that support introverts in their businesses. We chatted to him to find out more.

Introvert in Business Founder, Jon Baker

Jon Baker successfully sold a coaching business before moving into his new venture. I'm personally always fascinated to hear from people running any sort of coaching business as I think the work is so important in so many ways. So I had a chat with Jon about running a business that is built on supporting introverts in their businesses and careers.

In a nutshell, what do you do?

I support introverts so they contribute more to business. By helping leaders get a greater understanding of introversion they get productivity gains, and by coaching introverted business owners they improve their business.

Who do you run the business with?

Just me. I collaborate from time to time with others in similar fields

What makes you different from other coaching businesses?

The focus on introverts in business is very unusual although not unique. Further setting me apart:

  • I have been researching the subject and completed over 350 surveys and interviews so my solutions have real world back up.
  • I have written two books relating to the subject: On Networking and on running meetings that make things happen.
  • Prior to running this business I’ve been training and coaching leaders and business owners to improve their businesses for 20+ years, as well has having held a variety of senior roles in business.

My combination of leadership, leadership development, business growth knowledge and understanding of introversion allows me to activate the introverts in organisations where they are often under utilised.

What inspired you to start this business?

Having sold my previous successful coaching business, I wanted to work in a meaningful niche. Many introverts feel disengaged by an extrovert business success model, but it doesn’t have to be like that. I’ve seen the difference in people when they stop thinking they’re the only one, it’s very rewarding and meaningful.

2020: What a Year! How has the pandemic affected you?

It’s been tough! I’ve spent a lot more time online (obviously) networking by developing deeper relationship with fewer people. This has helped generate potential business, which is now starting to come through.

What do you love most about running your business?

I’ve often said that a great week for me is when I look back on a Friday and can see how I’ve created two lightbulb moments. Lightbulb moments for clients, or contacts, where they’ve suddenly felt differently or been able to tackle a problem more effectively.

And what are the toughest challenges?

Stretching out into a new business area during a pandemic created challenges with getting hold of people and unlocking budgets as people worry about the economy.

What’s one piece of advice you’d give to an aspiring entrepreneur?

Be clear on how you help others, who you help the most and who knows those people. Now create a networking strategy to get to know them better.


Thank you so much, Jon!

Find out more

If you’d like to find out more about Jon’s work, check out the website.


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