Tipsy Tea – Interview with Karnis Bailey
Tipsy Tea - Karnis Bailey
I love tea. And I'm also partial to a boozy tipple. So a product that combines those two things is always likely to be something that peaks my interest. But what I love more than the Tipsy Tea product is that this is a family run micro business and it's clear that the founders really are passionate about what they do. I spoke to one of the co-founders, Karnis Bailey, to talk all things running a micro business and navigating a pandemic.
In a nutshell, what do you do?
Basically, we combine tea and alcohol to make great tasting drinks! We have developed a range of tea infused liqueurs in three flavours; Spiced Chai, Pink Peppercorn and Root Ginger.
That sounds amazing! Who do you run the business with?
It is a family business; myself, my husband (Tom) and my brother-in-law (James).
What makes you different from your competitors?
Not only do we combine tea and alcohol, all of our liqueurs can very easily be served hot or iced. The hot serve makes Tipsy Tea a great winter drink and a refreshing alternative to mulled wine.
What inspired you to start this sort of business?
The idea for Tipsy Tea came after a lovely meal and a glass of wine (or two). The waitress brought out an Irish Coffee menu and we wondered why they never make alcoholic tea… the idea grew from there and received such great feedback we decided to give it a go!
2020: What a year! How has Covid affected you?
Until now, our focus has been selling via bars and restaurants. We have found that Tipsy Tea works brilliantly in ski resorts and at festivals and outdoor events.
However, in response to Covid, we have developed a range of ‘at home’ and gifting options and set up an e-commerce site. It’s been hard work but we really pleased with the results and it turns out people also want to drink Tipsy Tea at home!
What do you love most about running your business?
Seeing and hearing about people enjoying our drink is the best feeling. It makes all the hard work worthwhile. And having our own endless supply of tea liqueur isn’t bad either!
And what’s the toughest challenge?
The toughest challenge has been coordinating everything in time for our Christmas sales. Particularly with Covid and the lockdowns, everything takes longer than planned but we’re delighted to finally be sharing the finished products.
Can you share one piece of advice for an aspiring entrepreneur?
Do your research – get out there, get feedback, the earlier you do that, the better your finished product will be.
Thank you so much, Karnis!
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